This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.silverjd.co.uk (hereby referred to as the “Site”). Please read our Privacy Policy to understand how your data is collected and stored.

1. We may collect the following information:

• Name
• Contact information, such as email address, phone number
• Demographic information such as postcode
• Data such as cookies (see below for more information on cookies)

1. How we use your data:

• To improve and personalise your browsing experience
• For speedy checkouts (auto-filling information when completing an order)
• To contact you regarding an order
• To share promotional offers and special offers

1. The data we collect and why

• Our contractual obligation –

We are contractually obliged to collect information from you when you agree to enter a contract with us. This takes place if/when you register on the Site, place an order, enter a competition, respond to a survey via email. This might include personal information such as your name, email address, billing and delivery address, and phone number. Wherever possible we will ask for your explicit consent to store this data. Your data will never be shared or sold to a third party.

• In the interest of business –

We may collect data and information from you for the purposes of business. This might include: record-keeping for administration purposes and asserting the legal rights of any party.

• Payment information –

Your payment details will not be stored or shared by us. You will be transferred to a secure, external page to process your payment with our payment service providers PayPal or Opayo (formerly known as SagePay). We will only need to access your transaction/payment information for the purposes of processing a refund or to deal with a complaint regarding payment. You can read PayPal’s Privacy Policy here, and Opayo’s Privacy Policy here.

1. How do we use your data?

We only use your data to enhance your shopping experience on our Site. For example, your data might be used to:

• Personalise your shopping experience using cookies g to bring your favourite/most purchased products to your attention.
• For speedy checkouts, e.g. auto-filling your billing and shipping information

If you subscribe to email updates, you will receive correspondence from us periodically. To opt-out of this service, click the “Unsubscribe” at the bottom of the email. Customers who have not opted-in to receive email updates from us will not receive correspondence. If you have subscribed by mistake and have trouble unsubscribing, please contact us.

1. Cookies

Like most websites, we use cookies to enhance your experience. Cookies are small files that are automatically gathered when you visit a website that indicates your shopping preferences. For example, if you frequently buy one product or visit a certain part of a webpage more often, this information will be collected and shared with the website host. You can choose to stop your browser from collecting cookies, but this might mean your shopping experience is less personalised.

By using https://www.silverjd.co.uk you are consenting to us using cookies.

• We never share or sell the data collected on our website.

We will never sell, share, trade or otherwise transfer your data to third parties and website hosts, which help us conduct our business and run the website. For example, if you choose to register as a user on our site, this information will be automatically shared with our website host to preserve your profile on our database.

1. Retention of data

Customers must register and create an account with us to complete an order. When customers create an account we store the information provided (such as name, billing and shipping information) for any future orders.

Customer data must be kept for a period of time in compliance with the law (e.g. for the period dictated by tax authorities).

1. The right to be forgotten, opt-out, remove data or contact us.

The ‘Right to Be Forgotten.’

Under the new GDPR, individuals can now request the “right to erasure.” So if for any reason you’d like to have your data removed from our systems, it is your legal right to request this and for us to comply within one month. We will give you a report to show you this has been done. For more information from the ICO regarding the ‘right to erasure,’ please see here.

You can quickly request a data report or deletion by emailing us at sales@silverjd.co.uk or by going in and deleting your account with us. Alternatively, you can unsubscribe from our mailing list directly from within one of your emails from us. 

You may request details of the personal information which we hold about you. If you would like a copy of the information contained in you, please write to sales@silverjd.co.uk.

If you believe that any information we have on you is incorrect or incomplete, kindly email us as soon as possible at the above email address. We will promptly correct any information found to be incorrect.

To opt out of email marketing or updates, click ‘unsubscribe’ at the bottom of any marketing email you have received from us. Please allow 3 working days from when you unsubscribed for your preferences to be updated.

Please note that we will save and store the information provided to us by the customer when they register on the site. This includes the customer name, shipping, and billing information. To remove any personal information you have saved to your account, visit the ‘My Account’ tab and manually remove your shipping address, billing address, and so on.

If we make any changes to our privacy policy, they will be clearly stated and signposted on this page. Policy changes will only apply to information collected after the change’s date, which will be clearly stated.

We welcome any questions and feedback regarding your data and privacy. Please feel free to contact us with any queries you might have. To request your stored information or to issue a complaint, please email us at sales@silverjd.co.uk.

By using our site, you hereby consent to our Privacy Policy.